Ifa 2020 Samsung IFA 2020: Special Edition nicht unumstritten
Die Berliner Technik-Schau Ifa muss im Krisenjahr ohne den großen Stammaussteller Samsung auskommen. „Wir haben uns entschieden. Bild aus besseren Zeiten: Samsung hat auch zur IFA den Citycube bezogen. (Bild: Samsung). Uhr. Die IFA in Berlin findet nur in abgespeckter Form statt. Mit Philips und Samsung haben zwei Hersteller dem Event eine Absage erteilt. Die Berliner Technik-Schau Ifa muss im Krisenjahr ohne den großen Stammausteller Samsung auskommen. Einer der bisher größten Aussteller auf der Ifa ist dieses Jahr nicht dabei. Samsung setzt auf eine eigene Veranstaltung.
Die IFA ist die inspirierendste Messe für Consumer Electronics und Home Appliances. Sie findet vom September bis September in Berlin statt. Die IFA soll ihre Pforten Anfang September zumindest für einige Besucher öffnen. Mit Samsung hat nun aber einer der wichtigsten. Die Berliner Technik-Schau Ifa muss im Krisenjahr ohne den großen Stammausteller Samsung auskommen.
The first was the Moto One Zoom. This is a mid-range phone, running on Android One, with a quad camera system on the back. It offers zoom, wide-angle and depth sensing, looking to deliver a premium experience at a fraction of the price.
It also has a massive battery. The second device from Moto was in the affordable end with the Moto E6 Plus. This gives you a big display, dual camera, but all at a low price.
Ok, they've been in Berlin at the same time before, but the official first HMD Global press conference has taken place. It was a packed conference too.
The big announcements were really the Nokia 7. But the attention is likely to be taken by the new Nokia Flip - this is a feature phone, but running KaiOS, it has some Google services, including Google Assistant - meaning you can talk to this non-smartphone.
These are premium models with premium prices, but will be on sale right away. There's also new Hue bulbs. Ok, so technically it's no longer Philips it's Signify , but there's a new Hue plug, Hue button and Hue filament bulbs, allowing a greater range of smart home options.
The Blade Stealth 13 is pitched as the world's first gaming Ultrabook - as it's thin, light and very portable, but still has loads of power.
The new Razer Blade 15 makes the entry-level more affordable for those who want a gaming notebook without spending big bucks. Samsung has also announced a smartphone chip with integrated 5G, which will pave the way for cheaper 5G phones in the future.
Sennheiser has updated its popular Momentum headphones, adding Tile tracking to make sure that you never lose them. This is part of a big push from Tile to integrate its tech into more Bluetooth devices natively.
Active noise cancellation makes these an attractive set of headphones for travellers. Sonos is no longer limited by wires. Less smart is the Sonos One SL - basically an update to the Sonos Play:1, so it's a small speaker with no voice control.
A bold move in these connected times - but a chance to update the small Sonos speaker for those who don't want voice.
At the far end of the scale, Sonos Port is an update to Connect that will link your disconnected audio equipment into your Sonos system.
It's basically the Xperia 1 Compact, with triple camera, display and lots of power - but in a smaller 6. Sony also updated its X headphones, but this time it was the WI models, the in-ear noise-cancelling neckband style.
IFA is held in Berlin from September. These are the dates that the show is open to the public at Messe Berlin. In some cases, manufacturers release information in the weeks before the show, before revealing those new products to the public.
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Here's what you can do. Click to expand. But the event's organizers do plan to bring industry participants and the media together in a smaller setting, with attendance limited to 1, people per day.
Samsung, however, won't be a part of that setting. There's no word on what that event will be about, though Samsung is widely expected to launch new foldable phones around that time.
Samsung typically has a massive presence at IFA, but it also rarely launches major products at the show, instead opting for an event of its own anyways, so this isn't a radical change from the norm.
Still, Samsung skipping IFA is a fairly big blow to the show. There's still two full months until September, but the overall situation regarding the pandemic isn't great; many European countries, including Germany , have seen an uptick in new cases in the past month.